Webinars

Direct Mail Strategies That Work in a Digital Age Webinar

Mark your calendars for the Western Fulfillment Management Association's (WFMA) and the Fulfillment Management Association's (FMA) upcoming webinar. Save money and learn about the latest direct mail strategies straight from your office. Register online today!

IMPORTANT: After we receive your webinar registration order, we will e-mail you login instructions the morning of the event. Please do a "System Test" before the webinar. Windows Media Player or Adobe Flash Player are required. We recommend logging in 10-15 minutes before the webinar starts. Don't forget to download the speaker's slideshow presentation (if available).

EVENT & TOPIC: Direct Mail Strategies That Work in a Digital Age Webinar Brought to you by:
DATE & TIME: Thursday, June 23, 2011; 2:00pm EST/11:00am PST
REGISTER: http://video.webcasts.com/events/wfma001/38098/
COST: FREE
SPEAKERS: John Cote, Executive Vice President & Co-Owner of The Ballantine Corporation,
and Gregory Wolfe, President of Circulation Specialists, Inc.

About the Webinar

Take away solid information and winning ideas on using direct mail successfully in the digital age! Two industry experts use several case studies to illustrate the latest creative, offer and testing ideas--ideas that can be used effectively in print or in combination with online, email and social media.

About the Speakers

John Cote
Executive Vice President & Co-Owner
The Ballantine Corporation
www.ballantine.com

John has been with Ballantine since 1984. Prior to Ballantine, John spent time working in the manufacturing side of the business learning pre-press, printing and mailing. John's main responsibilities are key account management as well as new business development.

Ballantine is a full-service direct marketing company established in 1966 and family-owned. Ballantine's clients include The Economist, Smithsonian Magazine, Weight Watchers Magazine, NJ Monthly, Bonnier Publications and many more. All clients benefit from a strong combination of quality work, aggressive pricing and complete production support.

Greg Wolfe
President
Circulation Specialists, Inc
www.circspecialists.com

Greg joined Circulation Specialists in 1988 as its third employee and was named President in 2000. Over the last 22 years, he has participated in the growth of the business. Greg has experience managing a wide variety of titles including newsletters, and paid and controlled consumer and trade magazines, ranging in circulation from very small specialty titles, to large ABC and BPA audited titles. Greg has worked on more than 100 titles, including Worth magazine, The Atlantic, The New Republic, Popular Science, ARTnews, and Contest Newsletter.

He is a frequent speaker at many industry events including the DMA, FMA, CircDayLA, Circulation Management Conference, the FOLIO: Show, the Niche Magazine Conference and the Kable client conference.  Greg has also written extensively for DM News and other magazine trade publications. In 2010 Greg was named Fulfillment Manager of the Year by the FMA.

Greg graduated from Wesleyan University in 1988 where he majored in physics.  He lives in Westport, CT with his wife Nancy and 2 children.

Circulation Specialists is one of the leading magazine circulation outsource companies. Based in Shelton, CT, they work on more than 30 titles and provide services including strategic consulting, modeling, direct mail, online marketing, fulfillment, bills, renewals, newsstand management and creative development. Circulation Specialists was acquired by National Publisher Services in 2011 and continues to operate as a division of that company.

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