Expert Speakers 2009

Jo Ann Binz
Associate
Quality Circulation Services
91 Upper Swiftwater Rd.
Swiftwater, PA 18370
Phone: (413) 442-7300
www.qcs1989.com

Jo Ann's background includes 25+ years experience in circulation, circulation marketing, audience development and fulfillment operations. She has held management level positions in both large and small publishing companies including Dow Jones & Company, The McGraw-Hill Companies, Inc., The Deal (ALM), Chemical Week Associates and Thomson Financial Media before joining Quality Circulation Services in 2003. As a Circulation Consultant Jo Ann acts as the Circulation Director, Fulfillment Director, Customer Service Director and Marketing Director on behalf of her B2B and consumer publishing clients providing them with high-level circulation management as an outsource solution. Jo Ann is also a frequent speaker at industry events.

John P. Cote
Executive Vice President
The Ballantine Corporation
Phone: (973) 305-1500 x 205
john@ballantine.com www.ballantine.com

John is Executive Vice President and Co-Owner of The Ballantine Corporation. John has been with Ballantine since 1984. Prior to Ballantine, John spent time working in the manufacturing side of the business learning pre-press, printing and mailing. John's main responsibilities are key account management as well as new business development. Ballantine is a full-service direct marketing company established in 1966 and family-owned. At CircDayLA 2009 they will be showcasing their direct mail services which include creative copy & design, print production and mailing services. Magazine clients include The Economist, Smithsonian, Weight Watchers, NJ Monthly, Bonnier Publications and more. All clients benefit from a strong combination of quality work, aggressive pricing and complete production support.

Kristi Dougherty
Audience Marketing Director
Reed Elsevier Variety Group
Kristi.dougherty@yahoo.com
www.reed-elsevier.com

Kristi Dougherty is the Audience Marketing Director for Reed Elsevier's Variety Group. Her previous audience marketing experience includes management of niche publications at Imagine Media, Werner Publishing, BowTie and APG Media. She also consults on circulation best practices and fulfillment conversions for consumer publishers, and is a past WFMA Board member.

Erv Drewek
Distribution & Postal Affairs Manager
Brown Printing Company
2300 Brown Avenue
Waseca, MN 56093-0517
Phone: (507) 837-4772
Fax: (507) 837-4710
Mobile: (507) 837-9206
erv.drewek@bpc.com
www.bpc.com

Erv Drewek is the Manager of Distribution & Postal Affairs for Brown Printing Company – Logistics Services headquartered in Waseca, Minnesota. Before joining Brown Printing, Erv was with Primedia Business Publications in Overland Park, Kansas. He has also worked for the printing operations of the former Banta Publications Group and Ringier America. He started his mailing career with Advo Systems.

As a function of the Brown Logistics Services department, the Distribution & Postal Affairs Manager is the primary liaison between the U.S. Postal Service and all Brown Printing Company divisions. The position has the responsibility of providing customer guidance on postal matters, and is the main source of postal regulatory information for internal operations.

Erv has a mailing career spanning over 20 years in postal affairs, and specializes in the content and characteristics of Periodicals publications. Erv is an active participant in several mailer groups within the Postal Service, such as MTAC (Mailers Technical Advisory Committee), the Periodicals Advisory Group, and the various Focus Group meetings. Erv currently serves as the MTAC Representative for the Agricultural Association (ACA) and was also elected to the MTAC Leadership Committee representing the Periodicals class of mail. He has been a speaker at industry events like Folio and the National Postal Forum. Erv attended school in Wisconsin and has a degree in Marketing/Transportation Management.

Russ Haderer
Senior Vice President
BPA Worldwide
Two Corporate Drive
Shelton, CT 06484
rhaderer@bpaww.com
www.bpaww.com

Russ Haderer began his career at BPA Worldwide in Los Angeles as an auditor in March 1994. He moved through a series of increasing responsibilities and managed various offices in LA, Chicago, Florida, London. Most recently he moved to the headquarters office in Shelton, Connecticut to become the Senior Vice President responsible for Internal Auditing and Quality Control.

Russ is a graduate of California State University, Fullerton where he earned his Bachelor's Degree in International Business with emphasis on International Marketing and Finance and Spanish. He was recognized for high achievements and placed on the President's List and earned a place on the Honor Society for International Scholars. In March 1994 he began his career as an auditor in the Los Angeles office.

Heather Holmes
VP, Circulation and Consumer Marketing
MIT's Technology Review
Heather.Holmes@TechnologyReview.com
www.technologyreview.com

Heather Holmes is the VP, Circulation & Consumer Marketing at MIT's Technology Review, located in Cambridge, Massachusetts. Prior to joining MIT, she was Director of Circulation and Fulfillment for JFL Media. She has held circulation & fulfillment director positions at IDG-ComputerWorld and IDG Newsletters. She also spent 14 years at The Christian Science Publishing Society as the Senior Fulfillment Manager managing 70+ domestic and international titles as well as the Pulitzer Prize winning, The Christian Science Monitor daily newspaper. In 2006, she received the national Fulfillment Manager of the Year award by the Fulfillment Management Association.

Heather is a past President and Chairman of the Fulfillment Management Association, and currently serves as Programs Chair. Heather - a native Cape Codder - attended Harvard University and Bentley College.

Carole Ireland
President
Quality Circulation Services
424 Beach Avenue
Mamaroneck, NY 10543\
Phone: (914) 698-7266
Fax: (914) 698-2138
qcs1989@aol.com
www.qcs1989.com

Carole has been involved with magazine circulation for over 30 years. She held various management positions within three publishing companies, Morgan-Grampion, BPA Communications and Lebhar-Friedman, before launching Quality Circulation Services in 1989. QCS is an independent consulting company offering a wide range of services to publishers here and abroad in the area of circulation marketing, strategy and fulfillment. Carole is a frequent contributor to Audience Development (formerly Circulation Management) and is a frequent speaker at industry events.

Peter Klehm
Audience Development Solutions
4096 Piedmont Ave., Suite 330
Oakland, CA 94611
Phone: (510) 593-3946
pklehm@speakeasy.net

Peter Klehm is a veteran print/online audience development professional. He currently helps media companies evaluate and build integrated databases/CRM systems, as well as advising publishers on fulfillment system configurations. Previously, he has directed the circulation for a wide variety of B2B and consumer publications, including RISI (a UBM company), Fawcette Technical Publications, and Miller Freeman to name a few. 

Peter chaired an ABM Subcommittee that produced a white paper on Integrated Databases. He has been a member of the WFMA Board of Directors since 1999, where he currently serves as Treasurer.

Emily Koberling
Senior Circulation Manager
SAGE Publications
2455 Teller Road
Thousand Oaks, CA 91320
Phone: 805-410-7280
Emily.koberling@sagepub.com
www.sagepub.com

Emily Koberling has been in publishing for 20 years and has been a WFMA board member for the past five years. She is currently the Senior Circulation Manager at SAGE Publications, a leading international publisher of journals, books, and electronic media for academic, educational, and professional markets. She has held Consumer Marketing and Circulation positions at Affinity Group and Paisano Publications.

Michael Lavery
President and Managing Director
Audit Bureau of Circulations\
900 N. Meacham Road
Schaumburg, IL 60173-4968
Phone: (847) 879-8260
michael.lavery@accessabc.com
www.accessabc.com

Michael Lavery is president and managing director of the Audit Bureau of Circulations (ABC), the world's first and largest circulation-auditing organization and North America's acknowledged “Gold Standard” in circulation auditing.

With a diverse financial background, including a tenure as Chief Financial and Administrative Officer for the internationally known law firm Winston & Strawn, Lavery became ABC's Vice President of Finance and Administrative Services in 1987. In 1988, he accepted the challenge of managing ABC's 2,000 annual audits and was promoted to Senior Vice President, Auditing Services. In 1993, he was named Executive Vice President of Auditing Services, and was subsequently elected President and Managing Director by ABC's Board of Directors in November 1995.

Lavery's tenure has resulted in several key developments at ABC. ABC has moved forward in verifying new and non-traditional, census-based advertiser-supported media which culminated in ABC Interactive, and a number of other supplemental audit services such as Reader Profile and Subscriber Profile, and programs like ABC's Insert Verification Service (IVS) and the extension of audit services to non-paid newspapers. ABC's premium data reporting services have also grown to reflect the quick moving pace of the information age. ABC's electronic data resource, e-Data, now provides subscribers with custom reporting, online analysis tools, and report features that disclose audit status listings and the new ABC Rapid Report that encourages more frequent circulation reporting.

As ABC's seventh President and Managing Director, Lavery takes pride in what ABC stands for. "ABC is trusted by the smallest to the largest media organizations in the industry and we do not take that lightly," says Lavery. "We are proud to be the preferred source of essential media information our members and the industry relies on. That was the case in 1914, and it will be same in 2014."

A certified public accountant, Lavery received a Bachelor of Science degree from Illinois State University and a Master's degree in finance from DePaul University.

Christine Oldenbrook
Vice President, Audience Development
United Business Media, Global Trade Division
www.unitedbusinessmedia.com

Christine Oldenbrook was the Director of Marketing and e-Media at Bobit Business Media and recently accepted a new position at United Business Media, Global Trade Division as Vice President, Audience Development. Her team at Bobit Business Media was responsible for e-media initiatives, audience development, lead generation programs, research plus web design and development, for BBM's magazines, websites, newsletters, products and events.

Christine is a frequent speaker at industry conferences and webinars. She serves on the Digital Media Committee for ABM and is Chairman of ABM's Circulation committee, member of the BPA Advisory Committee and sits on the Board of Directors for WPA. In 2007 she was awarded the Angelo R. Venezian Award from the NTCFI.

Mike Popalardo
Principal
Next Steps Marketing
944 Market St., Suite 821
San Francisco, CA 94102
Phone: (415) 773-1840
Fax: (415) 773-1122
mike@nextstepsmarketing.com
www.nextstepsmarketing.com

Mike Popalardo & Thea Selby are the co-founders and principals of Next Steps Marketing – a San Francisco based firm that was founded in 2002. Their tag line “we get audiences” reflects the company's focus on building and engaging audiences for print, online and in-person products and events.

Betty Ray
Community Manager
Edutopia, The George Lucas Educational Foundation
www.edutopia.org

An early participant in AOL and First Class BBS communities, Ray witnessed the power of the Internet to revolutionize media back when most companies were trying to sell pet food and patio furniture online. Her first professional community role was at Minnesota Public Radio in the mid-1990s, when she produced site content and online events for MPR listeners. Since then, she has led community initiatives with myriad organizations, including an Internet radio network, a social network for people over 40, a green media company, and a group of brain researchers. Currently the community manager for Edutopia.org, Ray is particularly inspired by the power of online community to revolutionize the way our kids are educated. She lives in an Oakland artists' community with her husband and young daughter.

John W. Rockwell
Vice President of Marketing & E-Media
Chemical Business Media
Access Intelligence
110 William Street, 11th Floor
New York, NY 10038
Phone: (212) 621-4668
jrockwell@accessintel.com
www.accessintel.com

John W. Rockwell is Vice President of Marketing and E-Media for the Chemical Business Information division of Access Intelligence, LLC. John is working on the leading news and analysis sources for the chemical and chemical processing industries (Chemical Week, Chemical Engineering, various newsletters, websites, etc.). John and his team are responsible for all emedia deployment as well as online and offline subscription sales, audience development, search engine marketing and database enhancement for the divisions' various brands and products. Additionally, John is managing the Chemical Week and MBS Polymer suite of worldwide conferences and events, including the Annual GPCA Forum in Dubai.

Previous to joining Access Intelligence, John was Group Director of Audience Marketing at Prism Business Media (now Penton), working on the leading publications in the audio field (Electronic Musician | MIX | REMIX). He managed all aspects of subscription development (online and offline), single copy and book sales as well as actively participating in development of new online paid content opportunities and event attendee marketing.

Before moving back to New York City, John was the Vice President-IT at Paperloop, Inc. John's team was responsible for the systems and infrastructure that produced Paperloop's award winning stable of magazines, newsletters, directories and books covering the paper industry worldwide plus the largest paper, converting and Nonwovens' industry web-sites: Paperloop.com, Convertingloop.com and Nonwovens.com.

John is also owner of JWR Copy & Design, a full-service circulation design consultancy and B2BCIRC.com, the business circulator's place on the web™.

Thea Selby
Principal
Next Steps Marketing
944 Market St., Suite 821
San Francisco, CA 94102
Phone: (415) 773-1841
Fax: (415) 773-1122
thea@nextstepsmarketing.com
www.nextstepsmarketing.com

Thea Selby and Mike Popalardo are the co-founders and principals of Next Steps Marketing – a San Francisco based firm that was founded in 2002. Their tag line “we get audiences” reflects the company's focus on building and engaging audiences for print, online and in-person products and events.

Brad Stauffer
Stauffer Media
8581 Santa Monica , Blvd # 113
Los Angeles, CA 90069
Brad@stauffermedia.com
http://stauffermedia.com

Brad Stauffer is a full-time consultant to media companies and small businesses. His companies, Stauffer Media and On the Mark Branding provide services for publishers, and branding, marketing and coaching for solo-entrepreneurs, respectively.

Stauffer Media specializes in website design and development, e-product launches, audience development, web marketing, back-end database and list management/ fulfillment operations, e-mail broadcasting and privacy issues.

Brad has been in magazine publishing for over 20 years. Prior to launching his companies, he was Senior VP, Operations, at 101communications (now 1105 Media). He has also held senior management positions at Bobit Business Media, Creative Age Communications and San Francisco magazine. Brad was co-owner and publisher of choice Magazine, the magazine of professional coaching, and now serves as their business coach and consultant.

He is a certified coach through the Coaches Training Institute, a member of the International Coach Federation and President of the Western Publishing Association. Combining his career, training and life experiences, Brad often speaks to audiences on personal branding and achieving fulfillment in life.

Lorrie Thomas
MA, Marketing Therapist
Web Marketing Therapy
Phone: (805) 452-2615
lorrie@webmarketingtherapy.com
www.webmarketingtherapy.com
www.webmarketingtherapy.com/blog/

Lorrie Thomas is a marketing educator, writer, strategist, web marketing expert and speaker. She is the founder of Web Marketing Therapy, a smart, fun, full-service marketing agency and a recession-friendly self-help online marketing educational resource. Her "wild web woman" team serves small businesses, entrepreneurs and marketers. Their work ensures marketing treats the cause (vs band-aiding symptoms) so all marketing pieces click. She teaches Web Marketing Applications, Social Media Marketing and Search Engine Marketing Applications classes at UCSB Extension and UC Berkeley Extension.  

Ms. Thomas was on the founding team at ValueClick Media. She speaks nationally on a number of marketing-related topics and caters her presentations to the business, niche, skill sets and professional concerns of her attendees. She writes for several online publications including www.wilsonweb.com. She is interviewed regularly by the eCommerce Times, DM News and Tech News World and quoted frequently as a nationally recognized marketing expert (see www.webmarketingtherapy.com/news).

Regina Valensky
Sr. Circulation Analyst
SAGE Publications
2455 Teller Road
Thousand Oaks, CA 91320
Phone: (805) 499-9774
Regina.valensky@sagepub.com
www.sagepub.com

Regina Vilensky is a Senior Circulation Analyst at SAGE Publications, a global academic publisher. She is responsible for collection, analysis and forecasting of usage data for the SAGE Journals Online award-winning platform. Regina carries an Economics degree from UCLA. Her professional focus, first, as an actuary in the insurance industry, and now in web analytics as related to publishing has primarily been data modeling and statistical evaluation, strategic analysis, trending, and forecasting.

Máire Walsh
Client Services Director
Next Steps Marketing, Inc
944 Market Street, Suite 821
San Francisco, CA 94102
Phone: (415) 773-2044
Fax: (415) 773-1122
maire@nextstepsmarketing.com
www.nextstepsmarketing.com

Máire Walsh is the Client Services Director and Retail Sales Maven at Next Steps Marketing – a San Francisco based firm that was founded in 2002. Their tag line “we get audiences” reflects the company's focus on building and engaging audiences online, in print and at the newsstand. Prior to joining Next Steps Marketing in 2007, she was the Senior Marketing Manager at the Independent Press Association – an organization dedicated to the advancement of independent magazines in the retail channel.

Peter Westerman
SVP of Audience Marketing
Ziff Davis Enterprise
peter.westerman@ziffdavisenterprise.com

Peter is Ziff Davis Enterprise's Senior Vice President for Audience Marketing and has more than 20 years of experience managing all aspects of information technology-focused media businesses.  His expertise includes on-line community building, development of partner ecosystems around technology platforms, and the architecture and execution of comprehensive results-oriented marketing communications programs. Peter is a former publisher and group publisher of Dr. Dobb's Journal, Software Development Magazine, Microsoft Systems Journal and other IT-related publications. He has also launched and managed successful online and live events businesses, and held numerous senior circulation positions over the years.

Most recently he worked as VP Marketing for a startup producing software and web services for large retailers. He is a 1987 graduate of the College of Wooster, Wooster Ohio, and is a member of the ACM and IEEE.

Greg Wolfe
President
Circulation Specialists, Inc.
50 Washington Street
S. Norwalk, CT 06854
Phone: (203) 945-2032
Fax: (203) 945-2010
www.circspecialists.com

Greg joined Circulation Specialists in 1988 as its third employee, and has participated in the growth of the business over the last 21 years. Greg has experience managing a wide variety of titles including newsletters, and paid and controlled consumer and trade magazines, ranging in circulation from very small specialty titles, to large ABC and BPA audited titles. Greg has been an owner of the company and President since January 2000.

Circulation Specialists is one of the leading magazine circulation outsource companies. Based in Norwalk, CT they work on more than 40 titles.

Greg graduated from Wesleyan University in 1988 where he majored in physics.