CircDayLA 2010 Keynote Speaker
Charles G. McCurdy
Chairman and CEO, Apprise Media LLC & Canon Communications LLC
It's All About the Audience
TOPIC: Of the three key drivers of the media business, revenue generation, content management, and audience development, guess which holds the most potential for the successful future of what we still call the Publishing Industry? Keynote Charles McCurdy will tell you why audience development holds the key to a successful future. He will also discuss how the creation of their Master Audience File transformed team member perspectives, audience management, and their companies' future of print and online publishing - wherever it may go.
ABOUT COMPANY: Apprise Media LLC in Los Angeles has closed more than 200 niche media and information company investments over the last 20 years. In 2005, they acquired Canon Communications LLC that evolved into the leading global B-to-B multimedia company. Canon produces 17 publications, 37 trade shows, and over 50 e-media offerings (websites, e-newsletters, digital magazines, and more).
ABOUT KEYNOTE: Charles G. McCurdy is Chairman and CEO of Apprise Media LLC and its' Canon Communications LLC unit. McCurdy has more than 30 years of experience in managing and investing in niche media, information, and education companies. He led the acquisition and development of Canon Communications LLC, Beckett Media LP, and Action Pursuit Group LLC. McCurdy was also a Co-founder, President, and Director of PRIMEDIA Inc., who oversaw the acquisition, development, and build-up of more than 20 platform niche media companies.
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