Expert Speakers
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Gordon Bell
President LucidView 80 Rolling Links Blvd. Oak Ridge, TN 37830 (888) 582-4384 x 707 gbell@lucidview.com www.lucidview.com |
Gordon is a published expert in scientific testing, with numerous articles, plus case studies in "Testing 1-2-3: Experimental Design in Marketing" and "Successful Direct Marketing Methods." He is a guest lecturer at Yale, frequent speaker at marketing and statistical conferences, and regularly consults with
DM, Internet, and retail market leaders.
LucidView is an industry leader in scientific testing and the in-market application of advanced multivariable statistical techniques. Bridging the gap between academic concepts and real-world marketing programs, LucidView educates and consults with industry leaders to share cutting-edge analytical and testing techniques, increase marketing effectiveness, and drive sales growth through more efficient "scientific marketing."
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Barbara Besser Group Circulation Director Active Interest Media 475 Sanome Street, Suite 850 San Francisco, CA 94111 (415) 591-0724 bbesser@yjmag.com www.aimmedia.com |
Barbara's title is Group Circulation Director for Active Interest Media, owner of 16 special interest magazines. Barbara's main focus is on AIM's two largest titles, Yoga Journal and Backpacker. After 7 % years as Circulation Director of Yoga Journal, Barbara was promoted to Group Circulation Director for Active Interest Media, who bought Yoga Journal in September, 2006.
Barbara began working at Yoga Journal as Circulation Director in March 1999, when the circulation was 110,000. Under her direction, the circulation has grown to 325,000 and the following circulation awards have been given to Yoga Journal:
- 2002 GOLD winner of Circulation Excellence Award
- 2003 GOLD winner of Circulation Excellence Award
- 2003 named as one of Capell's Top 20 circulation performers
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John Cote Executive Vice President The Ballantine Corporation (973) 305-1500 x 205 john@ballantine.com www.ballantine.com |
John is Executive Vice President and Co-Owner of The Ballantine Corporation. John has been with Ballantine since 1984. Prior to Ballantine, John spent time working in the manufacturing side of the business learning pre-press, printing and mailing. John's main responsibilities are key account management as well as new business development. Ballantine is a full-service direct marketing company established in 1966 and family-owned. At CircDayLA, they will be showcasing their direct mail services which include creative copy & design, print production and mailing services. Magazine clients include The Economist, Smithsonian Magazine, Weight Watchers Magazine, NJ Monthly, Bonnier Publications and more. All clients benefit from a strong combination of quality work, aggressive pricing and complete production support
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Ryan Dohrn CEO/Founder Brain Swell Media Ryan@brainswellmedia.com www.brainswellmedia.com |
Ryan Dohrn is the CEO of Brain Swell Media LLC. Ryan founded Brain Swell after 15 years in the mainstream publishing and media industry. Ryan is an Emmy award winning TV producer, has overseen over 3,000 Web site builds, is a nationally acclaimed speaker, has been featured in USA Today, on ABC, CBS and FOX TV stations, on Forbes.com and has personally impacted millions of dollars in online and related media revenues for media companies large and small.
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Kristi Dougherty Director of Paid Circulation 1105 Media, Inc. 9201 Oakdale Ave., Suite 101 Chatsworth, CA 91311 kdougherty@1105media.com www.1105media.com |
Kristi Dougherty is the Director of Paid Circulation for 1105 Media. Prior to joining 1105, she held fulfillment and circulation director positions at Imagine Media, Werner Publishing, BowTie, APG Media and Reed Business Information. She also consults on circulation best practices and fulfillment conversions. Kristi is a past member of the WFMA Board of Directors and a frequent industry speaker.
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Erv Drewek Postal Affairs Manager Brown Printing Company 2300 Brown Avenue Waseca, MN 56093-0517 (507) 837-4772 erv.drewek@bpc.com www.bpc.com |
Erv has a mailing career spanning over 20 years in postal affairs, and specializes in the content and characteristics of Periodicals publications. Erv is an active participant in several mailer groups within the Postal Service, such as MTAC (Mailers Technical Advisory Committee), the Periodicals Advisory Group, and the various Focus Group meetings. He has been a speaker at industry events like Folio: and the National Postal Forum. Erv attended school in Wisconsin and has a degree in Marketing/Materials Management.
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Desiree Bennett Forsyth Sr. Audience Marketing Manager Bobit Business Media 3520 Challenger Street Torrance, CA 90503 (310) 533-2567 Twitter: @desiree_bennett desiree.bennett@bobit.com www.bobitbusinessmedia.com |
Desiree Bennett Forsyth is the Sr. Audience Marketing Manager at Bobit Business Media, in Torrance CA. Her team is responsible for marketing 20 trade magazines and related websites, e-newsletters, email lists, and social media programs. While maintaining traditional marketing channels, Desiree and her team focus heavily on online marketing – SEO, SEM, Social Media, and Web Analytics as traffic, revenue, and audience drivers.
Desiree has 9 years experience in the media industry, previously working at Primedia, Inc and DVS/Intelestream in areas of Billing + Renewals, Operations, Marketing, and Business Analysis.
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Glenn Hansen President and CEO BPA Worldwide Two Corporate Drive Shelton, CT 06484 www.bpaww.com |
Glenn J. Hansen completed his 11th year as President and Chief Executive Officer of BPA Worldwide and his 31st year with the organization.
BPA Worldwide is the only global media auditor. It is the world's largest independent, not-for-profit auditor of print, on-line and in-person media offering uniformly applied standards around the world. Now in its 80th year, BPA Worldwide has more than 2600 advertisers and media buyers within its worldwide membership. It audits more than 2700 media properties in more than 30 countries with Libya, South Africa and Tanzania the most recent additions. Its offices are located in Beijing, Dubai, London, Montreal, Toronto and Shelton, Connecticut nearby New York City.
BPA audits enable media owners to compete successfully for advertising spend by providing media buyers and advertisers with independently audited data. Media buyers and advertisers, in turn, demand such independent metrics as a way of informing their buying decisions and protecting their interests. Third party audits represent the buyer's only reliable assurance against misleading, exaggerated or even fraudulent claims.
Mr. Hansen has been instrumental in expanding BPA's media membership globally. Under his leadership, BPA pioneered independent circulation auditing in China beginning in 1996 and has expanded its presence in greater Asia Pacific, Europe, Latin America and the Middle East.
Mr. Hansen and his team have worked extensively with governmental and media industry organizations around the globe to help establish and uphold world-class media-auditing standards.
He is past Chairman of the International Committee of the American Business Media (ABM), serves on the Executive Board of the International Federation of Audit Bureaus of Circulation (IFABC) and is past President of the Asia Pacific ABC regional group of the IFABC to which he now serves as treasurer.
He served on Honorary Committee of the IAEE establishing standards for auditing exhibitions and events which lead to the creation of the Exhibition and Event Industry Audit Commission (EEIAC). In 2008, he introduced constant near real time web measurement for all trade shows that have their attendance audited. In this way, organizers can demonstrate how they keep their audience engaged all year. He has been awarded and recognized by the International Association of Exhibitions and Events (IAEE) for his industry effort as an advocate for best practices in measuring shows to help better position events relative to other forms of media.
Mr. Hansen is a magna cum laude graduate of John Jay College of Criminal Justice. Prior to joining BPA, he was an officer with the U.S. Customs Service, working in narcotics interdiction and cargo theft squads in New York airports and shipyards.
He avidly plays ice hockey, scuba dives shipwrecks and is a private pilot.
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Debbie Kane Director of Partnerships and Web Marketing Yoga Journal, Vegetarian Times, Backpacker Active Interest Media 475 Sansome Street, Suite 850 San Francisco, CA 94111 (415) 591-0555 x 216 dkane@yjmag.com www.aimmedia.com |
Debbie Kane is Director of Web and Partnership Marketing at Active Interest Media, publisher of Yoga Journal, Backpacker, Vegetarian Times and several other special interest magazines. She is responsible for all web circulation promotions, email marketing, audience development, and large partnerships, for all AIM titles. In addition, Debbie oversees Yoga Journal's multimedia and product department, and Yoga Journal's Teacher Liability Insurance program. Debbie began working at Yoga Journal in 2004, before it was acquired by Active Interest Media in 2006. Debbie has been in circulation for over 10 years, working for publications such as Upside Magazine and as a consultant.
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Kristy Kaus Research Director Active Interest Media (303) 702-1930 kkaus@aimmedia.com www.aimmedia.com |
With 15 years of market research experience, Kristy is the Research Director at Active Interest Media. She is responsible for all, consumer, editorial development, and advertising research services at AIM. Before joining AIM full time in 2006, she launched a marketing/research services consulting company whereby she worked with AIM on a consulting basis starting in 2003. Prior to consulting, she held a research management position at Mountain Sports Media (SKI/skiing/FREEZE and Warren Miller Entertainment), then a division of Time Inc. Before entering the magazine publishing industry, Kristy has held market research management positions at a Boulder based market research firm and focus group facility, as well as a national outdoor advertising division, then, owned by Gannett where she began her career in 1993.
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Anne Kottler Partner/VP New Business Development Sage Communications Group 428 Main Street Hudson, MA 01749 (978) 567-8888 x 1 anne@sagecommunications.com www.sagecommunications.com |
Anne's twenty-five plus years in consumer marketing have included various executive positions including publisher, marketing director, expo planner, and promotions consultant. She started working in magazine publishing as regional publisher of Whole Life Times in 1980, where she also helped produce the Whole Life Expo. Since 1998 she has managed new business development and client relations for Sage Communications, which has grown to become to one of the publishing industry's leading consumer marketing firms. She has spoken at many industry conferences including DM Days, CRMA Conferences, Canadian Circulation Conference, PMA Conference in London, and the Circulation Expo and FOLIO:.
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Josef Kottler President/Creative Director Sage Communications Group 428 Main Street Hudson, MA 01749 (978) 567-8888 x 1 josef@sagecommunications.com www.sagecommunications.com |
Josef has been a magazine publishing executive, circulation marketer, and copywriter for over 30 years, dating back to 1977 when he founded Sage Associates Creative Agency. In 1979 he launched Whole Life Times, which he sold to New Age Publishing (publisher of Body & Soul and Dr. Andrew Weil's Self Healing) in 1986, where he joined the executive staff as Associate Publisher and Director of Marketing. He reopened the agency as Sage Communications in 1998, focusing on direct mail marketing and email promotions for the publishing industry. He is known as a leading expert on consumer marketing for publishers and Non-Profits, and has spoken at many industry conferences including the Canadian Circulation Conference, PMA Conference in London, and the Folio Conference in NYC.
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Abraham Langer SVP Audience Development & Digital Media 1105 Media, Inc. 9201 Oakdale Ave., Suite 101 Chatsworth, CA 91311 (818) 814-5225 alanger@1105media.com www.1105media.com |
Abraham Langer has held numerous marketing, sales, audience development, and digital media positions within 101communications and 1105 Media. He is active in industry organizations and events, including ABM, the Circulation Management Conference, and WFMA. He is a graduate of Brandeis University with a Bachelor's Degree in Political Science.
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Sandra Martin Director of Circulation Canon Communications 11444 W. Olympic Blvd. Los Angeles, CA 90064 sandra.martin@cancom.com www.cancom.com |
Bio unavailable.
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Charles Mast President Mast Circulation Group charles.mast@gmail.com |
Charles Mast is President of Mast Circulation Group, Inc. MCG has over a dozen clients and is a full or partial circulation and marketing outsourcing company. Charles has over 25 years of experience in magazine publishing. Responsibilities have ranged from front line implementation of marketing plans to overall strategic direction of circulation marketing and fiscal plans. Charles' teams have won over 35 Circulation Management and Direct Marketing Awards from industry peers. Charles has led due diligence teams for divestiture of product, initial public offerings and acquisitions. Charles has helped to develop strong teams of marketing professionals that have gone on to successfully lead overall circulation management of market leading publications. Current clients include Alpha Media Group, Ziff Davis Media, Dennis Publishing, Poets & Writers, Worldata, CBS Watch! Magazine, IMG Publishing and Turner Classic Movies. Recent and past clients include Girls' Life Acquisition Corporation, 1105 Media, EMAP Publishing, Computer Shopper, Hallmark, Mariah Media, Media Resource Group, American Media, Intermedia Partners and Paisano Publications.
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Jeanniey Mullen Global Vice President, Chief Marketing Officer Zinio LLC and VIV Mag www.zinio.com www.vivmag.com jmullen@zinio.com jmullen@vivmag.com (646) 216-2629 twitter: @empg |
Jeanniey Mullen is the global chief marketing officer for Zinio, as well as the world's first all-digital, lifestyle magazine for women, VIVmag. Often referred to as a pioneer in the digital arena, Mullen has been at the forefront of digital's largest contributions, including email marketing, mobile and now, digital publishing.
Prior to Zinio, Mullen was the senior partner and global executive director of the e-mail marketing and digital-dialogue practice at OgilvyOne Worldwide. She worked with clients such as IBM, American Express and Yahoo!. While at OgilvyOne Worldwide, Mullen founded the Email Experience Council (EEC), the world's largest email-marketing networking organization. Currently, she serves as the executive director of the EEC, which now is owned by the Direct Marketing Association (DMA). Before that, Mullen ran her own advertising agency and, in the late 1990s, she created the first global email-marketing division inside an advertising agency at Grey Direct.
Known for her passion and enthusiasm for her craft, Mullen is a frequent keynote speaker. Also, she is a published author with two books in her portfolio, including "Email Marketing: An Hour A Day." Mullen sits on the advisory boards of several innovative organizations, including the Social Media Advertising Consortium and the Online Marketing Summit.
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Tony Napoleone Audience Marketing Manager Bobit Business Media 3520 Challenger Street Torrance, CA 90503 (310) 533-2452 tony.napoleone@bobit.com www.bobitbusinessmedia.com |
Tony Napoleone is an Audience Marketing Manager at Bobit Business Media in Torrance, CA. In addition to traditional paid and non-paid audience marketing responsibilities, Tony's areas of expertise include search engine marketing, web analytics and social media marketing. He also coordinates the webinar marketing and development program at Bobit.
Before joining Bobit Business Media in 2007, Tony spent two years with BPA Worldwide in their Connecticut and California offices. Tony received a Bachelor's of Science degree from Plymouth State University in Plymouth, New Hampshire.
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Teresa R. Perry Senior Vice President, Publisher Member Audit and Report Processing Services, Audit Bureau of Circulations 48 W Seegers Rd. Arlington Heights, IL 60005-3913 (224) 366-6939 www.accessabc.com |
Teresa acts as senior vice president, publisher member audit and report processing services, for the Audit Bureau of Circulations (ABC), the world's first and largest circulation-auditing organization and North America's preferred circulation auditor.
Perry oversees two critical publisher-facing divisions at ABC: Publisher Relations and Technical Review and Report Processing (TRRP).
Perry led the development of the Publisher Relations division since its inception in 2001, with a goal of helping educate, advise and train publisher members on ABC rules and policies. The group has been successful in implementing an array of popular training workshops and seminars called the Professional Circulator Series regionally and online. Perry and her staff are also often invited to speak at various industry conferences and meetings.
Perry also heads up the ABC's TRRP group, which reviews, processes and adjusts member statements such as Publisher's Statements, FAS-FAX, Audit Reports, IVS and more. Under Perry's leadership, TRRP has added time-saving conveniences for publisher members, such as online surveys, worksheets and the online filing tool, which is used by over 70 percent of publisher members to file their Publisher's Statements and FAS-FAX.
Perry joined ABC as a field auditor in 1989 and was promoted to director, Field Auditing, Periodicals in 1998. In 2000, Perry was promoted to vice president, Field Auditing, Periodicals and in 2004, was promoted to her current position. Currently, Perry also serves as the ABC staff liaison to the Magazine Directors Advisory Committee (MDAC), the Magazine Publisher's Liaison Committee, and the Magazine Agent and Fulfillment Committee.
A native of Indiana, Perry has a business degree from St. Mary-of-the-Woods College.
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Laura Simkins Audience Marketing and Planning Director AFAR Media 394 Pacific Avenue, 2nd Floor San Francisco, CA 94111 (415) 814-1414 laura@afar.com www.afar.com |
Laura Simkins is AFAR's Audience Marketing and Planning Director. Laura was a part of the original launch team for Dwell and during her eight-year tenure there, grew circulation over 500% to a rate base of 325,000. She was actively involved in the development of dwell.com and Dwell on Design conferences. Laura also served as VP, Consumer Marketing for 8020 Media and JPG magazine, helping to build innovative new web programs to tap an online community member base of over 200,000. Laura is a two-time CM Circulation Excellence award winner and was responsible for Dwell being listed in Capell's as one of the top ten best performers in circulation, three years running. Past experience also includes stints at Health and Mother Jones magazines.
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Thea Selby Principal Next Steps Marketing 944 Market St., Suite 821 San Francisco, CA 94102 (415) 773-1841 thea@nextstepsmarketing.com www.nextstepsmarketing.com www.ewip.org |
THEA SELBY is a co-Founder and Principal of Next Steps Marketing, a San Francisco based audience marketing services firm. Their tagline – on line, in print, at retail – reflects the company's focus on building and engaging audiences across multiple platforms. Thea is also the co-founder of Exceptional Women in Publishing, a non-profit that supports women in and through the power of media.
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Greg Wolfe |
Greg joined Circulation Specialists in 1988 as its third employee, and has participated in the growth of the business over the last 21 years. Greg has experience managing a wide variety of titles including newsletters, and paid and controlled consumer and trade magazines, ranging in circulation from very small specialty titles, to large ABC and BPA audited titles. Greg has been an owner of the company and President since January 2000.
Circulation Specialists is one of the leading magazine circulation outsource companies. Based in Norwalk, CT they work on more than 40 titles.
Greg graduated from Wesleyan University in 1988 where he majored in physics.
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Cary Zel President and Co-Founder ProCirc 3191 Coral Way, Suite 510 Miami, FL 33145 cary.zel@procirc.com www.procirc.com |
CircDayLA 2009 Expert Speakers
Western Fulfillment Management Association (WFMA), P.O. Box 15281, North Hollywood, CA 91615
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