CircDayLA 2011 Expert Speakers
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Steve Crowe, Chief Operating Officer |
Hallmark Data Systems provides subscription fulfillment, e-mail, web and database services for 70 media clients representing over 500 publications. Steve has been in his role since January and is responsible for Hallmark Data Systems' product and services offerings. Steve spent 15 years at Time Inc. in the Consumer Marketing division where he led all Consumer Marketing activities for Time Inc.’s Southern Progress division in Birmingham, AL and later was responsible for New Business Acquisition across print, web and email for all 20 Time Inc. brands at the corporate offices in New York.
Steve earned his Bachelors and Masters Degrees in Business from the University of Alabama. He currently lives in Chicago, IL with his wife, Gisele, and three daughters, Darcy, Allie and Lauren. Steve, an avid runner, is currently training for the Chicago Marathon in October and has pledged to raise $1,500 while running for the National Heart Association. Goodluck Steve!
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Eric Holden, Vice President, Audience Development |
Eric Holden is Modern Luxury Media’s Vice President of Audience Development reporting directly to the President. He is responsible for developing, targeting and segmenting audience and distribution for 30+ luxury lifestyle products in online, app and print formats. After rechanneling all print distribution and launching over twenty magazines, Eric was instrumental in creating digital versions of each Modern Luxury Media product both online and in the iTunes store. By aggregating these audiences, he has given the national sales force a new revenue stream of more than 180,000 luxury email users and 300,000 app downloads. This new digital media platform has included custom app development, FrontDesk, and email product creation in both consumer marketing, Now In Modern Luxury, and business marketing, As Seen In.
Prior to joining Modern Luxury Media, Holden led all marketing communications for the big-box specialty retailer Guitar Center. His broad-based experience includes advertising, promotional and corporate communication campaigns for both consumer and business-to-business audiences. With close to two decades of experience in specialty retail and luxury marketing, he has become a true expert in both the data and the demography of audience development. Holden has a bachelor’s degree from the University of California, Los Angeles and has served on the Board of Directors of Fourth magazine and the Silver Lake Chamber of Commerce. |
Jared Katzman, VP, Sales & Marketing |
Jared Katzman is the Vice President of Sales & Marketing at Thumb Media Group (TMG), a company that produces custom mobile applications for content brands that run across iPhone, Android, Blackberry and iPad. Jared spent the past six years working with publishers to increase their distribution and create revenue generation opportunities in digital publishing. Areas of focus include mobile, digital editions, custom digital publishing, eReader devices, social media and online newsstands. Prior to his post at TMG, he most recently was principle of a digital publishing consulting business overseeing sales, marketing strategy and client services for publishers. He started his career in digital publishing with Zinio, LLC where he was Director of Account Management, overseeing digital audience development for 350 titles. On the print side of the business, Jared has extensive experience in direct response marketing for consumer magazines as well as new business development. Jared spent eight years working in print publishing at US News, NewsWeek and Sports Illustrated.
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Karin Kinnear, Senior Manager, Audience Development & Operations |
Karin Kinnear is the Senior Manager, Audience Development and Operations for the Oracle Publishing Group. She currently oversees audience development of Oracle Corporation’s three controlled business titles Oracle Magazine, Profit: The Executive’s Guide to Oracle Applications and the newly launched Java Magazine. Prior to joining Oracle in 2007, Karin spent 5 years at Crain Communications overseeing several paid and controlled B2B titles.
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Jo Ann Binz , Audience Development Manager |
JoAnn’s background includes 25+ years experience in circulation, circulation marketing, audience development and fulfillment operations. She has held management level positions in both large and small publishing companies including Dow Jones & Company, The McGraw-Hill Companies, Inc., The Deal LLC (ALM), Chemical Week Associates and Thomson Financial Media before joining Quality Circulation Services in 2003. As a Circulation Consultant, JoAnn acts as the Circulation Director, Fulfillment Director, Customer Service Director and Marketing Director on behalf of her B2B and consumer publishing clients providing them with high-level circulation management as an outsource solution.
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John Brooks, Director, Marketing Services |
John has been the Director of Marketing Services, with BPA Worldwide since July 2007 and is responsible for managing the daily activities of the US Marketing Staff. John joined BPA Worldwide in October 1991 and has held several management positions in the Audit and Internal Audit Departments. He was promoted to Vice President, Member Relations in January 2001. John left BPA in November 2001 and held management positions at Stark Services and PRIMEDIA's Enthusiast Media before returning to BPA Worldwide in July 2007. John is a graduate of UCLA and currently resides in Santa Clarita, CA.
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Meg Clark, Audience Development Consultant
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Meg brings more than 20 years of experience to the direct marketing and publishing fields. She worked for a magazine circulation consulting company in Connecticut and publishers in New York, Minnesota and San Francisco before hanging out her own shingle as a consultant 17 years ago. Focusing on magazine circulation and solving fulfillment problems, she has established a niche helping B-to-B and consumer publishers with circulation expertise at affordable rates. She has also had to step in as a “marketing/circulation temp” when marketers are under-staffed or don’t want the expense of a full-time employee. Meg has worked with many different fulfillment and production vendors to direct all aspects of marketing promotions from start to finish. In addition, she is part of the WFMA (Western Fulfillment Management Association) Board of Directors.
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Desiree Bennett Forsyth, Principal |
Desiree Bennett Forsyth is the founder of Density Media, an interactive consulting agency that helps publishers build audiences and leverage content online through Search Engine Marketing and Social Media. Desiree has worked in publishing for ten years. Prior to launching Density, she held senior audience development and marketing positions at Bobit Business Media and Primedia/Source Interlink.
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Kristi Dougherty, Director of Paid Circulation
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Kristi Dougherty is the Director of Paid Circulation for 1105 Media. She began her career at Neodata Fulfillment when cell phones were the size of bricks and barely made calls. Using her base in traditional circulation, she has managed consumer and B2B marketing and fulfillment for Imagine Media, Werner Publications, Bow Tie Incorporated, Beckett Media and Reed Business Information. She also served on the WFMA Board as VP, Membership and Secretary. She currently spends a great deal of time obsessing over open and click through rates versus paid orders.
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Martin Hensel, President |
Martin Hensel founded Texterity in 1991 to serve the publishing industry, originally as a designer of book production systems and later as a provider of e-book technology. In 2002 he repositioned the company to focus on digital publishing, specializing in B2B, consumer, association, and niche magazines. Texterity's proprietary “Published Web Format” remains the source for its scalable technology which supports more than 1,000 digital editions and has evolved to include mobile publishing solutions. In 2007, Texterity was the first company to issue a browser-based solution specifically for the iPhone and iPod touch. In 2008, Hensel launched Coverleaf.com, a digital newsstand for consumer magazines, and in 2010, steered the company into developing native, magazine-branded mobile apps. Texterity currently has more than 120 mobile magazine apps in the iTunes Store and Android Market.
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Barbara Besser, Group Circulation Director |
Barbara is the Group Circulation Director at Active Interest Media, owner of 16 special interest magazines. Barbara’s main focus is on AIM’s two largest titles, Yoga Journal and Backpacker. After 7 ½ years as Circulation Director of Yoga Journal, Barbara was promoted to Group Circulation Director at Active Interest Media, who bought Yoga Journal in September 2006.
Barbara began working at Yoga Journal as Circulation Director in March 1999, when the circulation was 110,000. Under her direction, the circulation grew to 325,000 and the following circulation awards have been given to Yoga Journal:
- 2002 GOLD winner of Circulation Excellence Award
- 2003 GOLD winner of Circulation Excellence Award
- 2003 Capell’s Top 20 Circulation Performer
Prior to working at Yoga Journal, Barbara had twelve years of circulation experience working at Time Inc.’s Parenting, IDG’s MacWorld, a group of small music magazines called Acoustic Guitar and Strings, and at the Sierra Club’s Sierra magazine.
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Ian Huckabee, President |
Ian Huckabee is a Web marketing strategist and technologist. He specializes in building community and brand awareness for businesses and organizations through social media and search engine marketing by developing integrated strategies and campaigns.
Ian began building websites in 2000 with a focus on search engine optimization, and early on he recognized the marketing relevance of social media. He began implementing marketing strategies around social media in 2004. Ian uses his background in marketing, operations and writing to compliment his technical expertise.
Ian was the Vice President of Audio Operations and Marketing for Sony Music Entertainment Inc. in New York, where he was responsible for Sony Music’s audio production facilities including its flagship recording studios. He has built several businesses and shares his thoughts about the Web and its coming trends through his website and other online publications.
He attended the University of North Carolina at Chapel Hill, where he graduated with a degree in economics.
In addition to Web marketing, Ian is a writer and is completing his first novel. He’s an avid tweeter and creates short bursts of facts and fiction 140 characters at a time.
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Abraham Langer, Senior Vice President, Audience Development & Digital Media |
Abraham Langer is the Senior Vice President Audience Development & Digital Media for 1105 Media, Inc., an integrated B-to-B media company. In his current role, Abraham oversees the digital media strategy for the company and directs the audience development efforts for the diverse online, event and print properties in the 1105 Media portfolio. Abraham has been with 1105 Media and its’ predecessor company for over 11 years and has served in various marketing, sales and management roles.
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Robert J. Lindsay, Director of Postal Affairs and Business Solutions
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Primary focus is in executive management of the RR Donnelley’s distribution services and postal customer support strategies. In addition, Robert is responsible for the improvement and development of new innovative technologies and approaches that will support the evolving requirements of the company and its customers.
Prior to RR Donnelley, Robert was part of the Perry Judd’s executive team since April 2003, where he managed their Distribution Technologies and Services group. This included several departments that participated in the design, implementation and day-to-day execution of the company’s supply chain distribution systems.
During the last 27 years, Robert has had management assignments as a senior level executive implementing technology-based solutions in logistics, U.S. Postal Service mailing strategies, address system development, business process reengineering, logistics and distribution optimization and e-commerce related distribution. Previous assignments have included: VP of Operations for ChangeAddress.com from 2000 to 2001, VP of Postal Affairs and Logistics Technology for World Color from 1995 to 1999, VP ITS/MIS/Business Development for Dittler Brothers from 1994 to 1995, VP of Information Resource management at American Signature (formerly Foote & Davies) from 1978 to 1994.
Robert received a BS in Computer Science / Mathematics from the University of Dayton, Dayton, OH. Robert’s graduate work was in Operations Research.
Recently served as a board member of the GMAPCC (Greater Madison Area Postal Customer Council). Robert has also served on the Mailers Technical Advisory Committee (MTAC) as representative of PostCom (Assn. on Postal Commerce) and specifically as a member of the MTAC steering committee for matters on Postal Service Engineering and Technology. Robert has been key member of the original Automation & Bar Code Committee and the Postal / Industry Information Exchange Committee and was the industry chair for the first Containers and Transportation Committee. Robert was a past recipient of the “IdeAlliance Innovator of the Year” award for his work in using bar code based systems to track mail and is designer of patented bindery finishing software technologies. |
Teresa Perry, SVP Publisher Member, Audit & Report Processing Services |
Teresa acts as senior vice president, publisher member audit and report processing services, for the Audit Bureau of Circulations (ABC), the world’s first and largest circulation-auditing organization and North America’s preferred circulation auditor.
Perry oversees two critical publisher-facing divisions at ABC: Publisher Relations and Technical Review and Report Processing (TRRP).
Perry led the development of the Publisher Relations division since its inception in 2001, with a goal of helping educate, advise and train publisher members on ABC rules and policies. The group has been successful in implementing an array of popular training workshops and seminars called the Professional Circulator Series regionally and online. Perry and her staff are also often invited to speak at various industry conferences and meetings.
Perry also heads up the ABC's TRRP group, which reviews, processes and adjusts member statements such as Publisher's Statements, FAS-FAX, Audit Reports, IVS and more. Under Perry's leadership, TRRP has added time-saving conveniences for publisher members, such as online surveys, worksheets and the online filing tool, which is used by over 70 percent of publisher members to file their Publisher's Statements and FAS-FAX.
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Thea Selby, Principal
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A co-founder with Mike Popalardo of 10-year old call-to-action marketing company Next Steps Marketing, Thea has seen the world of circulation and content grow from one of primarily print products and print promotions to incorporating email marketing, SEO, social marketing, and online partnerships along with digital content. Next Steps was an early evangelist of digimags, creating their own publication, greenlight—Your Guide to Earth-Friendly Living in 2005. Since then, NSM has translated numerous publications from print to online and has created and marketed online publications for their media and non-profit clients.
Thea was a two-year Conference Chair of Exceptional Women in Publishing (EWIP)’s Women’s Leadership Conference and is a co-founder and board member of EWIP, a national organization dedicated to supporting women in and through the power of online and print media.
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James Tucker, President & CEO |
Jim Tucker has been a subscription marketer since 1985 and the CEO of IMT, a marketing database, analytics and database cooperative company, since 1993. In 2008, IMT won the prestigious Platinum Award, given out by the National Conference on Database Marketing (NCDM) for the direct marketing industry’s best marketing database implementation on behalf of Subscription Partners, LLC. Over the years, he’s worked closely with many leading magazine and newsletter publishers on a wide variety of analytical, modeling and database projects.
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Jason Yee, Audience Development Manager
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Jason Yee is an Audience Development Manager at UBM Canon. With a background in sales and marketing, he found himself in the world of consumer publications back when having numerous glossy pictures was enough to keep and satisfy subscribers. Now working in B2B, he’s made the evolution along with the industry into developing more digital content-heavy products and trying to analyze the large constant stream of data generated by subscriber behavior. He has an unhealthy fetish with Excel spreadsheets, believing they can manage almost any aspect of business and life.
CircDayLA 2010 Expert Speakers
CircDayLA 2009 Expert Speakers
Western Fulfillment Management Association (WFMA), P.O. Box 15281, North Hollywood, CA 91615
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