AAMP Premier Partners


CircDayLA 2012 Keynote Speaker

Michela O'Connor Abrams, President
Dwell Media
550 Kearny Street, Suite 710
San Francisco, CA 94108
(415) 373-5100


Building a Social Brand―The success of a media brand is its ability to cultivate and serve its community…anywhere, anytime, anyplace and in any form. Michela O’Connor Abrams will explore the various ways in which Dwell Media practices this philosophy.


Michela O’ConnorMichela O’Connor Abrams is President of Dwell Media, the award-winning media company founded in 2000 by Lara Deam. Michela’s ten years of leadership at Dwell has led to General Excellence at the National Magazine Awards, finalist in the corporate category for the prestigious National Design Awards, and National recognition for both circulation growth and newsstand sales. In 2005, she conceived and launched Dwell on Design, the largest design show in the U.S. hosting 25,000++ design professionals and enthusiasts in 2011. She has led the development and growth of Dwell Media’s digital platforms including web, mobile, and tablet products which were recently recognized as “#1 Most Innovative” in Affinity Research’s August 2011 survey.

Ms. O'Connor Abrams herself was honored with EWIP’s prestigious 2012 “Exceptional Woman in Publishing Award” bestowed upon women leading and innovating in media, a few past recipients include Gloria Steinem, Maria Rodale, Lynn Povich, and Eleanor Clift. In 2005 Michela was honored by Media Industry News as their “Sales Leader of the Year.” In 2011 she was an honored Alumni of the Year by her alma mater Cal Poly in San Luis Obispo for the School of Liberal Arts.

Michela is a former President of the Board of Goodweave, Chairman of Home & Gift for Project Angel Food’s Divine Design and sits on the boards of MPA’s Independent Magazine Advisory Group and Linguastat, while also serving on the Board of Trustees for the Marin Horizon School. She is a sought-after speaker on leadership, media, design, and business and is always excited to spread her passion for good design and business innovation with others. She will be a returning speaker at Yale this summer for its prestigious Yale Publishing Course geared to senior and mid-level executives. 

Ms. O’Connor Abrams lives in Mill Valley, California with her husband Alan, a wine entrepreneur, and their fourteen year old daughter, Taylor.


DWELL MEDIA, LLC: Dwell Media is the parent company of Dwell magazine, Dwell Digital + Mobile, Dwell on Design events, and the Dwell Homes Collection. Founded in 2000 by Lara Deam, Dwell has received countless industry awards and is widely regarded as a leading voice in the modern design movement. Championing a philosophy that is idea-driven and sensitive to social and physical surroundings, its enduring passion for design leads a passionate community of design-seekers to be “At Home in the Modern World”.

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