CircDayLA Session Schedule

Session 1 Tracks | Session 2 Tracks | Session 3 Tracks | Session 4 Tracks

SESSION 1 TRACKS 8:30 am ─ 9:30 am

Circulation Essentials Track

Retention Marketing: Revitalize Your Renewals and Requals
Meg Clark, Audience Development Consultant
Jo Ann Binz, Audience Development Manager, Quality Circulation Services

Retention marketing is not glamorous, but it is essential. Get new ideas on how to keep your best subscribers on the active file for both paid and controlled circulations.

Audience Development Track

The Rewards and Challenges of Building a Marketing Database
James Tucker, President & CEO, Integrated Marketing Technology, Inc.
Barbara Besser, Group Circulation Director, Active Interest Media

This session will provide real examples of the business logic behind building a marketing database, the challenges faced during the build process, and then the benefits over time. The focus will be on evaluating the benefits of database marketing on a campaign by campaign basis and also additional benefits realized outside of subscription marketing, which can be substantial.
e-marketing tactics Track

Setting Yourself Up in Social Media: Tools, Tips and Strategies for Audience Development
Ian Huckabee, President, Weejee Media

Learn how to use social media tools to increase your brand’s visibility and generate site traffic, leads and subscriptions.

For more information about the speakers, click here.