CircDayLA Session Schedule

Session 1 Tracks | Session 2 Tracks | Session 3 Tracks | Session 4 Tracks

SESSION 2 TRACKS 10:00 am ─ 11:00 am

Circulation Essentials Track

Back to the Future Basics: Old Tricks for New Audience Marketing Channels
Kristi Dougherty, Director of Paid Circulation, 1105 Media
Jason Yee, Audience Development Manager, UBM

Captivated by your iPad? Spending hours crafting the perfect Mobile app? Did you remember to send out your renewals? It’s easy to focus on fun (but distracting!) tech development, but the old school basics still apply – come to this session to get a checklist of best practices plus tried and true techniques to make sure all that fancy marketing pays off with solid P/L returns, positive customer experiences and happy publishers.
Audience Development Track

Publish Everywhere — Magazines are Brands; Readers are Mobile
Martin Hensel, President, Texterity
Jared Katzman, VP Sales & Marketing, Thumb Media Group LLC

These two experts will demonstrate exciting mobile solutions for magazines and share how publishers build their brands, reach younger readers and energize advertisers with mobile platforms.
E-Marketing Tactics Track

Email Marketing Comes of Age
Steve Crowe, Chief Operating Officer, Hallmark Data Systems

Deliverability, list segmentation, market trends and more! Attend this session to find out the keys to implementing successful email campaigns.

For more information about the speakers, click here.