CircDayLA Session Schedule

Session 1 Tracks | Session 2 Tracks | Session 3 Tracks | Session 4 Tracks

SESSION 3 TRACKS 11:30 am ─ 12:30 pm

Circulation Essentials Track

Postal Strategies That Make Sense
Robert J. Lindsay, Director of Postal Affairs and Business Solutions, RR Donnelley Logistics

Our industry insider will discuss the state of the USPS and their operational initiatives with regards to Periodicals and Standard magazine mailings, and offer mailing strategies that can be used to improve delivery time and lower expenses.

Audience Development Track

What Niche Publishers Can Learn from Regional Publishers
Eric Holden, Vice President, Audience Development, Modern Luxury Media

Niche publishers face unique challenges associated with developing and maintaining their audiences. Our expert will share his experience with building audiences across multiple regional markets and how the lessons he has learned can be applied to your marketing efforts.
E-Marketing Tactics Track

10 Ways to Leverage Social Media for Audience Development
Desiree Bennett Forsyth, Principal, Density Media

Social media commands the attention of more than 10 billion people worldwide. Find out how successful companies leverage these platforms to build and engage their audiences. This session will detail 10 techniques that publishers can implement right now to employ social media for audience development.

For more information about the speakers, click here.