WFMA | Western Fulfillment Management Association | CircDayLA

CircDayLA Session Schedule

Session 1 Tracks | Session 2 Tracks | Session 3 Tracks | Session 4 Tracks

SESSION 4 TRACKS 2:30 pm ─ 3:30 pm

Circulation Essentials Track

New Age Auditing
Teresa Perry, SVP Publisher Member, Audit & Report Processing Services, ABC
John Brooks, Director, Marketing Services, BPA Worldwide

Publishing companies have morphed into multi-brand, multi-channel media companies. These two audit experts will provide an update on steps their companies have taken to provide audience verification for today’s media company, as well as, update you on important initiatives and rule changes at both organizations

Audience Development Track

Digital Edition Survival Guide
Thea Selby, Principal, Next Steps Marketing
Karin Kinnear, Senior Manager, Audience Development & Operations, Oracle

Thea and Karin will guide you through the nitty-gritty jungle of managing, marketing and maintaining your digital edition.

E-Marketing Tactics Track

Lead Generation for Audience Developers
Abraham Langer, 1105 Media

Find out how 1105 Media mines its database and delivers qualified customers to its advertisers.

For more information about the speakers, click here.

Western Fulfillment Management Association (WFMA), P.O. Box 15281, North Hollywood, CA 91615

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